Laura Hoxworth 
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Welcome

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I'm Laura.

I'm a writer, editor, marketer, and content strategist—and there's nothing I love more than a good story. Here's mine:

​I grew up in North Carolina reading everything I could get my hands on. Before long, I started writing stories of my own—eventually earning a degree in journalism from UNC-Chapel Hill. After a short time working in publishing, I found a home in higher education marketing and communications. I love the energy of a college campus and the fulfillment that comes from using my skills to bring research and ideas to the public. In 2021, I graduated from the University of Virginia with my master’s degree in Higher Education Administration.

With nearly a decade of experience, I specialize in content strategy and inbound marketing, but possess a wide range of skills across public relations, social media, crisis communications, SEO, and more. I thrive working at the intersection of marketing and communications: where an authentic and compelling brand identity paired with data-driven strategy brings the right message to the right people at the right time. As a coworker and a leader, I strive to create a workplace that values respect, accountability, and equity.

I'm a grammar and language nerd who loves to travel, camp, and hike. I'm organized and future-oriented. I love the satisfaction of planning and goal-setting, then seeing a project through to the finish line with every detail in place. I believe that good storytelling can make all the difference.
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Here, you can find my resume and examples of my work. If you’d like to know more, please don’t hesitate to contact me. I would love to talk with you about how I can help you reach your marketing and communications goals.

Specialties

editing / writing / marketing
content strategy / branding / social media
public relations / ​crisis communications
​project management / strategic communications

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