I'm Laura.
I'm a writer, editor, marketer, and content strategist—and there's nothing I love more than a good story. Here's mine:
I grew up in North Carolina reading everything I could get my hands on. Before long, I started writing stories of my own—eventually earning a degree in journalism from UNC-Chapel Hill. After a short time working in publishing, I found a home in higher education marketing and communications. I love the energy of a college campus and the fulfillment that comes from using my skills to bring research and ideas to the public. In 2021, I graduated from the University of Virginia with my master’s degree in Higher Education Administration.
With nearly a decade of experience, I specialize in content strategy and inbound marketing, but possess a wide range of skills across public relations, social media, crisis communications, SEO, and more. I thrive working at the intersection of marketing and communications: where an authentic and compelling brand identity paired with data-driven strategy brings the right message to the right people at the right time. As a coworker and a leader, I strive to create a workplace that values respect, accountability, and equity.
I'm a grammar and language nerd who loves to travel, camp, and hike. I'm organized and future-oriented. I love the satisfaction of planning and goal-setting, then seeing a project through to the finish line with every detail in place. I believe that good storytelling can make all the difference.
Here, you can find my resume and examples of my work. If you’d like to know more, please don’t hesitate to contact me. I would love to talk with you about how I can help you reach your marketing and communications goals.
I'm a writer, editor, marketer, and content strategist—and there's nothing I love more than a good story. Here's mine:
I grew up in North Carolina reading everything I could get my hands on. Before long, I started writing stories of my own—eventually earning a degree in journalism from UNC-Chapel Hill. After a short time working in publishing, I found a home in higher education marketing and communications. I love the energy of a college campus and the fulfillment that comes from using my skills to bring research and ideas to the public. In 2021, I graduated from the University of Virginia with my master’s degree in Higher Education Administration.
With nearly a decade of experience, I specialize in content strategy and inbound marketing, but possess a wide range of skills across public relations, social media, crisis communications, SEO, and more. I thrive working at the intersection of marketing and communications: where an authentic and compelling brand identity paired with data-driven strategy brings the right message to the right people at the right time. As a coworker and a leader, I strive to create a workplace that values respect, accountability, and equity.
I'm a grammar and language nerd who loves to travel, camp, and hike. I'm organized and future-oriented. I love the satisfaction of planning and goal-setting, then seeing a project through to the finish line with every detail in place. I believe that good storytelling can make all the difference.
Here, you can find my resume and examples of my work. If you’d like to know more, please don’t hesitate to contact me. I would love to talk with you about how I can help you reach your marketing and communications goals.
Specialties
editing / writing / marketing
content strategy / branding / social media
public relations / crisis communications
project management / strategic communications
content strategy / branding / social media
public relations / crisis communications
project management / strategic communications
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