Coker College Brand Guidelines
As Writer and Content Strategist and then Director of Institutional Identity at Coker College, I was a part of the core team that led the college through a full re-branding process.
The two-year process included four phases: Discovery, Development, Implementation, and Management (an ongoing phase). Ultimately, we introduced a new logo and updated color palette, a new tagline and clearly defined verbal identity, and a new website. In addition to working on developing the visual and verbal elements of the new brand, I trained brand ambassadors across campus, re-wrote content for the website and print publications, planned and executed a campus-wide kick-off event, and more.
Below is a copy of the Brand Guidelines that I wrote as a reference for our brand ambassadors (and anyone working with our brand).