Fundraising and Marketing: The Perfect Power Couple
During my time as Director of Institutional Identity at Coker College, one of our team's priorities was breaking down the dreaded "silos" of higher education and increasing our collaboration with other departments across campus.
Below is a blog post I wrote for the Council for the Advancement and Support of Education (CASE) about how we worked with the Office of Institutional Advancement to reach our fundraising goals while strengthening our brand identity.
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