Laura Hoxworth 
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YOUR CART

Portfolio

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WRITING

With a background in editorial journalism, I have experience writing for various brands—from higher education to travel and lifestyle publications. Whether it's for feature articles, press releases, or advertisements, I produce clean, error-free copy and concise, compelling stories. 
Feature Stories
  • 4 Things Your Teen (or Pre-teen) Needs / UVA Today / 2021
  • UVA Leads Virginia's New Plan to Improve Mental Health in K-12 Schools / UVA Today / 2020
  • Navigating Autism, Together / UVA Today / 2019
  • Is Interval Training Really a Superior Exercise? / UVA Today / 2019
  • Dialogue with the Dalai Lama: A 15-Year Journey in Mindfulness and Education / UVA Today / 2018
  • Keeping up with Terrance Hayes / Coker College Commentary / 2013
  • Finding adventure abroad / Coker College Commentary / 2015
  • Taking flight / Coker College Commentary / 2014
  • Binge Eating: The Invisible Eating Disorder / HerCampus.com / 2011
  • The Truth About Adderall: Miracle Study Drug or Dangerous Habit? / HerCampus.com / 2010
  • Mothers vs. daughters: 5 tips to help negotiate your fashion battles / USA Weekend Magazine / 2009
  • Have your school supplies? / USA Weekend Magazine / 2009​​

Copywriting
  • Early Learning landing page / UVA / 2019
  • Teacher Education landing page / UVA / 2018
  • Admissions print materials / Coker College / 2016
  • "It's Your Story" print ad / Coker College / 2016
  • Cooking Light "Oops! 209 Solutions for Everyday Cooking Mistakes" / Oxmoor House / 2013
  • Southern Living "What's for Supper" / Oxmoor House / 2012
  • Cooking Light "Slow Cooker Tonight!" / Oxmoor House / 2012​
  • More than a landmark: Hearst Castle's tribute to opulence / U.S. Airways Magazine / 2011
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​​News Releases
  • Board of Visitors Votes to Drop "Curry" from School Name / UVA / 2020
  • Coker College and Hartsville Collaborate on First-Ever Homecoming Parade / Coker College / 2016
  • Coker College Professor Mal Hyman to Announce Run for U.S. Congress / Coker College / 2016
  • Coker College Announces Susan K. and Walter N. George Residential Hall / Coker College / 2015
  • The Princeton Review Once Again Names Coker a Top Southeastern School / Coker College / 2015

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MARKETING

I specialize in integrated marketing and communications strategy, where a strong brand identity connects with data-driven tactics to achieve business goals. My experience includes leading the successful development and launch of a new brand identity, launching a content marketing strategy, and building social media advertising campaigns.
  • Content Marketing: How to Become a Teacher in Virginia / UVA / 2020
  • Coker College Brand Guidelines / 2016
  • Fundraising and Marketing: The Perfect Power Couple / CASE Advance Blog / 2016 ​
  • 5 Steps to Building a Personal Brand / Hartsville Young Professionals Blog / 2016

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SOCIAL MEDIA

Social media isn't just about the newest app or tool—it's about cultivating meaningful conversations. My experience includes growing a brand's social media presence, social media fundraising, day-to-day writing and management, leading a team of brand ambassadors, and freelance consulting on social strategy. 
  • Student Ambassador Team / UVA / 2017 - 2020
  • ​Teacher Appreciation Week / UVA / 2020
  • ​Social Media Guide / UVA / 2020
  • Coker College SMUG (Social Media User Group) 
  • #OneForCoker / Coker College 24-hour online fundraiser
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