Laura Hoxworth 
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YOUR CART

Portfolio

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WRITING

With a background in editorial journalism, I have experience writing for various brands—from higher education to travel and lifestyle publications. Whether it's for feature articles, press releases, or advertisements, I believe in clean, error-free copy and concise, compelling stories. 
Feature Stories
  • Keeping up with Terrance Hayes / Coker College Commentary / 2013
  • Finding adventure abroad / Coker College Commentary / 2015
  • Taking flight / Coker College Commentary / 2014
  • Binge Eating: The Invisible Eating Disorder / HerCampus.com / 2011
  • Sharing the Sweat Lodge ​/ Earth+Sky Magazine / 2011
  • The Truth About Adderall: Miracle Study Drug or Dangerous Habit? / HerCampus.com / 2010
  • Mothers vs. daughters: 5 tips to help negotiate your fashion battles / USA Weekend Magazine / 2009
  • Have your school supplies? / USA Weekend Magazine / 2009​​

Copywriting
  • Admissions print materials / Coker College / 2016
  • "It's Your Story" print ad / Coker College / 2016
  • Cooking Light "Oops! 209 Solutions for Everyday Cooking Mistakes" / Oxmoor House / 2013
  • Southern Living "What's for Supper" / Oxmoor House / 2012
  • Cooking Light "Slow Cooker Tonight!" / Oxmoor House / 2012​
  • More than a landmark: Hearst Castle's tribute to opulence / U.S. Airways Magazine / 2011
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​​Press Releases
  • Coker College Unveils Redesigned Website / 2016
  • Live-Action Active Shooter Drill Scheduled for March 9 at Coker College / 2016
  • Coker College Announces Partnership with Trinity-Byrnes Collegiate School / 2016

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BRANDING

These days, branding is a quickly evolving and increasingly important art. A brand isn't just a logo or a tagline—it's everything your audience thinks, believes, and feels about your company. At Coker College, I helped lead the successful development and launch of a new brand identity, including both visual and verbal elements as well as a re-designed website. 
  • Coker College Brand Guidelines / 2016
  • Fundraising and Marketing: The Perfect Power Couple / CASE Advance Blog / 2016 
  • Twitter chat: Branding & Social Media / 2016
  • 5 Steps to Building a Personal Brand / Hartsville Young Professionals Blog / 2016

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SOCIAL MEDIA

Social media isn't just about the newest app or tool—it's about cultivating meaningful conversations. My experience includes growing a brand's social media presence, social media fundraising, day-to-day writing and managing, and freelance consulting on social strategy. 
  • Coker College SMUG (Social Media User Group) 
  • #OneForCoker / Coker College 24-hour online fundraiser
  • Coker Love Stories / Coker College Valentine's Day campaign / 2016
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