Twitter chat: Branding & Social Media
As Director of Institutional Identity at Coker College, I managed the college's flagship social media accounts throughout the development and implementation of a new brand identity. Through research and lots of trial and error, I learned firsthand about what works (and what doesn't) when building a strong brand on social media.
The Council for the Advancement and Support of Education (CASE) asked me to lead one of their weekly Twitter chats on the topic of "Social Media and Branding." A Storify recap of the conversation, with my views and advice on how to use social media to strengthen your brand, is below.